Fundamentals of Digital Marketing

• Digital Marketing Overview: An introduction to digital marketing concepts, strategies, and the importance of online presence.
• Marketing Channels: Understanding different channels such as email, social media, search engines, and content marketing.

Search Engine Optimization (SEO)

• On-Page SEO: Techniques for optimizing individual web pages to rank higher in search engine results, including keyword research, meta tags, and content optimization.
• Off-Page SEO: Strategies for improving site authority and credibility through backlinks, social media, and external content.
• Technical SEO: Ensuring a website’s technical infrastructure supports search engine visibility, including site speed, mobile-friendliness, and XML sitemaps.

Content Marketing

• Content Creation: Developing engaging and valuable content that resonates with the target audience, including blog posts, infographics, videos, and eBooks.
• Content Strategy: Planning and executing a content strategy that aligns with business goals and audience needs.
• Content Distribution: Using various platforms and channels to distribute content effectively and reach a wider audience.

Social Media Marketing

• Platform Overview: Understanding major social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and TikTok.
• Social Media Strategy: Creating and managing social media campaigns, including content planning, scheduling, and analytics.
• Paid Social Advertising: Utilizing paid advertising options on social media platforms to target specific audiences and achieve marketing objectives.

Pay-Per-Click (PPC) Advertising

• Google Ads: Learning how to create and manage PPC campaigns on Google’s advertising network, including keyword selection, ad copy, and bidding strategies.
• Display Advertising: Understanding display ads, retargeting, and programmatic advertising to increase visibility and engagement.

Email Marketing

• Email Campaigns: Designing and executing email marketing campaigns, including newsletters, promotional emails, and automated workflows.
• List Management: Building and maintaining an email subscriber list, segmenting audiences, and personalizing content.
• Analytics and Optimization: Tracking email performance, analyzing metrics, and optimizing campaigns for better results.

Analytics and Data Interpretation

• Google Analytics: Using Google Analytics to track website traffic, user behavior, and campaign performance.
• Key Metrics and KPIs: Understanding important metrics such as conversion rates, click-through rates, and return on investment (ROI).
• Data-Driven Decision Making: Utilizing data insights to inform and refine marketing strategies.

Digital Marketing Strategy and Planning

• Strategic Planning: Developing a comprehensive digital marketing strategy that aligns with business goals and target audience.
• Budgeting and Resource Allocation: Allocating resources and managing budgets for various digital marketing activities.
• Campaign Management: Overseeing and coordinating marketing campaigns to ensure successful execution and goal achievement.